This is an On-Demand Course. You Can Also Bring This Course to Your Organization and Train Your Entire Team. For more information, call 1-844-538-2574. Note: Course access is activated 24 hrs. after payment has been received.
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
After this course, you will know the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. Participants will walk through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process.
Story Marketing for Small Businesses
This course will provide all curriculum information necessary to demonstrate the value of the seminar.