This is an On-Demand Course. You Can Also Bring This Course to Your Organization and Train Your Entire Team.  For more information, call 1-844-538-2574.  Note: Course access is activated 24 hrs. after payment has been received.
 
Description:
Cultures both ancient and modern have strong storytelling traditions. Our brains are wired to share and process information through storytelling. Information presented as a story has the power to inform, influence and motivate. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action.
 
Objectives:
After this course, you will know the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling.  Participants will walk through the steps of creating a marketing story — knowing your company, knowing and connecting with customers, and the story writing and editing process.